The Independent Community Bankers of America® (ICBA) released the Top 50 Community Bank Leaders in Social Media and the Top 20 Community Banker Influencers on Twitter on July 1, 2013. These national rankings, which are the first of their kind, highlight the community bank social media leaders within the banking industry. Bank of Ann Arbor was featured on the Community Bank list in the number two position. Tim Marshall, President and CEO, and Matthew Altruda, Social Media and Event Coordinator, were also named to the Top 20 Community Bankers list.
“Congratulations to all the community banks and community bankers featured on ICBA’s Top 50 Community Bank Leaders in Social Media and ICBA’s Top 20 Community Banker Influencers on Twitter,” ICBA Executive Vice President/Chief Marketing Officer Chris Lorence said. “Building a brand goes beyond a perceived geographical footprint; social media opens the doors of opportunity even wider for community banks. Consumers now expect fresh content, insight and consistent interaction with brands they are connected to online, and community banks are no exception. ICBA is proud to highlight those community banks and bankers who are blazing a critical trail forward by making social media an integral part of their brand and communications strategy.”
“It is an honor for us to be recognized for our efforts on social media,” said Marshall. “Social media is a powerful channel for communicating with our customers and building our community. Together with our team of the World’s Best Bankers, strong financial performance, nationally recognized marketing and branding campaigns, and deep commitment to our community, our social media efforts have played an important role in helping Bank of Ann Arbor enjoy exceptional growth over the past several years.”
Nearly 7,000 community banks throughout the nation were eligible to be part of ICBA’s Top 50 list. Community banks were chosen based on their engagement with friends and followers, the content distributed on their social media platforms, the number of friends and/or followers they have, and the frequency of posting new content. Several of the community banks featured on ICBA’s Top 50 Community Bank Leaders in Social Media will be profiled in September’s issue of ICBA Independent Banker. To view the entire 50 community banks and 20 community bankers featured on these lists, visit www.icba.org/smleaders.
About Bank of Ann Arbor
Bank of Ann Arbor is a locally owned and operated bank with total assets and assets under management of over $1.7 billion, serving people and businesses in the Ann Arbor area with offices at the corner of Fifth Avenue and Washington Street in downtown Ann Arbor, in the Traver Village Shopping Center, at the corner of Stadium and Liberty streets, on West Ellsworth Road in Pittsfield Township, on West Michigan Avenue in downtown Ypsilanti, and in Plymouth on Ann Arbor Road. Its newest office opened in January 2013 on East Michigan Avenue in downtown Saline. The web site is boaa.com. Visit us on Facebook, Twitter, Pinterest, Instagram and LinkedIn.
The Independent Community Bankers of America®, the nation’s voice for nearly 7,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.