New Radio Ads Test Local Landmark Knowledge

by Bank of Ann Arbor March 1, 2010 10:01

Tune in to Ann Arbor Radio (107.1fm) and W4 Country (102.9fm) to hear our latest radio commercials or take a listen here. These spots feature an “Ann Arbor banker” being tested on his knowledge of local businesses and landmarks. As you might guess, he gets them all wrong. But of course, we here at Bank of Ann Arbor know all the answers, because we know our community (and we created the commercials).  And while you are out and about town, look for our new billboards that went up last week with some new phrases.  We’re having fun with this campaign so let us know if you enjoy it too. Send us your ideas for other local landmarks that highlight what locals know about our terrific town.

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3/2/2010 2:54:19 PM #

Hee hee!
I love the ad campaign. My favorite part is about the fairy doors.... naturally.
Thanks for the link to my web-site in your list of your favorite area landmarks!

~Jonathan b. Wright,
Fairyologist

Jonathan |

3/3/2010 8:43:57 AM #

I just wanted to say how amazing that commercial is. I can't even describe how much I love the idea behind the commercial, the content, and the delivery of what is so important about a local bank like you guys. I don't use you guys as my bank, but I sure am considering it after listening to that awesome commercial on W4Country. Whoever created that commercial in your marketing department deserves a nice bonus or raise! I've actually have told my customers and friends to keep an ear open for it. Just love it!

Josh |

3/3/2010 2:00:24 PM #

Hi Jonathan & Josh,

Thank you for your feedback on this fun campaign! We have to give credit where it's due. Local advertising agency, Perich Advertising + Design, helped us develop the concept behind the local landmarks radio spots and the billboards around town. We invite you to check out pictures of those billboards and learn more at www.boaa.com/locallandmarks.

Also, please stay in touch with us by becoming our fan on Facebook at www.facebook.com/bankofannarbor or follower on Twitter at www.twitter.com/bankofannarbor.

Bank of Ann Arbor Marketing Team |

5/31/2011 11:26:30 AM #

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